Pengaruh Iklan Indomie Di Televisi Terhadap Minat Beli Pada Ibu Rumah Tangga Rw 04 Desa Tanah Merah Kecamatan Siak Hulu Kabupaten Kampar

Efsya, Maizal Ferdi (2018) Pengaruh Iklan Indomie Di Televisi Terhadap Minat Beli Pada Ibu Rumah Tangga Rw 04 Desa Tanah Merah Kecamatan Siak Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

Advertisements are a means of promotion to information, entertainment and effective business media. Television commercial is one of the top advertising, generally consists of sponsorship advertisement, public service advertisement, commercial spots, promo as and political advertisement. Television media is an effective advertising medium to convey an advertising message to customers. This study was done at RW 04 Desa Tanah Merah Kecamatan Siak Hulu Kabupaten Kampar. This study using the AIDDA theory, the purpose of this study is to know whether there is the effect of indomie advertising on television for the interest in the housewife RW 04 Desa Tanah Merah Kecamatan Siak Hulu Kabupaten Kampar. The methods used in this study are quantitative with a descriptive approach. The population in this study is a housewife RW 04 Desa Tanah Merah It's 248. A sample size in this study used the slovin formula, Based on the wrong rate 10% so the sample of the respondents in this study is 100 samples respondents. While sampling's withdrawal technique is used simple random sampling. Analysis of the correlation analysis can be explained that the relationship between variable advertisements with interest is as big 0.745. It shows that connection between the two variables is a strong value, for it is at a correlation interval 0.60-0.799 because it was at the correlation interval 3.2 of correlation coefficient interval. The result of research shows that the value of t arithmetic > t tabel is 11.072> 1.98447 with a significant 0.000> 0.05 showing that ho rejected ha was accepted and there are significant effects between indomie advertising variables on variables of buying interest in housewife RW 04 Tanah Merah. The results of the indomie ad variable determination coefficient on the variables of advertising interest in housewife RW 04 in Tanah Merah is 0.556 then 55.6% is the influence of indomie advertising variables, Are the influence of the variables of the indomie advertising, While the rest are influenced by other variables outside of the variables of this indomie commercial.

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