Analisis Strategi Pemasaran Produk Inez Collection Di Senapelan Plaza Pekanbaru

Joko, Aidil Putra (2018) Analisis Strategi Pemasaran Produk Inez Collection Di Senapelan Plaza Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this research is to know the proper marketing strategy of Inez Collection product at Senapelan Plaza Pekanbaru. The type of research that the authors use is the type of descriptive survey research with quantitative research methods because researchers collect data by analyzing data and by way of describing or describing the data by way of observation at the place of research. Sampling technique used in this study using the technique of Insedental Sampling is for consumers who numbered 79 people. Methods of data collection used is to spread questionnaires, observations on the place of research and documentation. The data analysis technique that researchers do is a quantitative analysis. The results showed that Product Marketing Strategy Analysis at Inez Collection at Senapelan Plaza Pekanbaru still not maximal, this can be seen in indicator of product strategy, indicator of price strategy, indicator of place strategy and indicator of promotion strategy. Overall respondent's answer about Product Marketing Strategy Analysis at Inez Collection at Senapelan Plaza Pekanbaru is with average score 3.37 which indicates category Simply Agree. From the conclusions obtained in this study, the authors provide advice to the company that is: For the indicator of pricing strategy and indicators of promotional strategies are still weak should be increased and re-evaluated by the Inez Collection at Senapelan Plaza Pekanbaru, because the seller must know what is desired and needed by consumers, and should be able to meet the wants and needs of these consumers. If the wishes and needs of consumers can be met then consumers will feel satisfied. If consumers already have satisfaction then the loyalty of consumers will be maintained, they will always be faithful to the products we sell and will come back to make repurchase.

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