Faktor Faktor Yang Mempengaruhi Keputusan Pelanggan Dalam Mengkonsumsi Formula 1 Nutrional Shake Mix Herbalife (studi Kasus Di Rumah Nutrisi Club Kece Badai Pekanbaru)

Qurtubi, Jamal (2018) Faktor Faktor Yang Mempengaruhi Keputusan Pelanggan Dalam Mengkonsumsi Formula 1 Nutrional Shake Mix Herbalife (studi Kasus Di Rumah Nutrisi Club Kece Badai Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

The study aimed at analyzing the factors that affect purchasing outcomes in consuming the Herbalife Shake Mix consisting of psychological factors, products and prices (case studies on nutrition house club kece storm, Pekanbaru). And to find out whether these factors have achieved the purchase of the Formula 1 Shake Mix Herbalife. Population in this research is consumer at Home of Nutrition Club Kece Storm about 60 people. Researcher take sample of 40 consumer with random sampling method, that is sample taken at random by using questionnaires conducted directly by researcher to consumer Rumah Nutrisi Klub Kece Hurricane. From the results of research To know the psychological variables, products and prices have a relationship with the purchase decision. The results of the research of the coefficient of determination of psychological variables, products and prices on consumer purchasing decisions in Formula 1 Shake Mix Herbalife formula, and of the three most dominant variables are psychological variables, including product variables and price variables of quality to purchase decisions.

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