Analisis Bauran Pemasaran Produk Keripik Nenas Pada Usaha Industri Keripik Nenas Di Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar

Ihsan, Sri Wahyuni (2018) Analisis Bauran Pemasaran Produk Keripik Nenas Pada Usaha Industri Keripik Nenas Di Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to analyze the marketing mix of pineapple chips products in the Pineapple Chips Industry in Kualu Nenas Village, Tambang Kecamatan, Kabupaten Kampar. In this study the authors used census methods. The population in this study were business owners of Pineapple Chips in Kualu Nenas Village, Tambang Kecamatan, Kabupaten Kampar, totaling 16 people while the sample in this study amounted to 16 people. Data collection uses interview, observation and documentation methods. The results of the study concluded that the pineapple chips produced did not have various flavors, the price of pineapple chips varied, the promotion was only in the form of banners installed in front of the store, a small portion of promotion was carried out on social media and only a small portion of pineapple chips entrepreneurs did the marketing out city.

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