Analisis Bauran Promosi Usaha Industri Keripik Nenas Sakinah Di Desa Kualu Kecamatan Tambang Kabupaten Kampar

Saputra, Rico (2018) Analisis Bauran Promosi Usaha Industri Keripik Nenas Sakinah Di Desa Kualu Kecamatan Tambang Kabupaten Kampar. Other thesis, Universitas Islam Riau.

	Text abstrak.pdf Download (171kB)
	Text kata_pengantar.pdf Download (169kB)
	Text daftar_isi.pdf Download (208kB)
	Text bab1.pdf Download (191kB)
	Text bab2.pdf Download (320kB)
	Text bab3.pdf Download (193kB)
	Text bab4.pdf Download (183kB)
	Text bab5.pdf Restricted to Repository staff only Download (243kB) | Request a copy
	Text bab6.pdf Restricted to Repository staff only Download (174kB) | Request a copy
	Text daftar_pustaka.pdf Download (163kB)

Abstract

The role of the promotion mix is very important in the corporate environment, because with the promotion mix the success and discovery of the company can reach. Promotion mix is one of the most important processes, the ups and downs of a company's sales depend on the promotion mix itself. The purpose of this study was to analyze the mix of Skainah Pineapple Chips Industry Business Promotion in Kualu Village, Tambang District, Kampar Regency. In this study data was collected by questionnaire method on 29 respondents and 1 company owner as informants. The types and techniques of data used are questionnaire data and interviews. The results of the promotion mix on the indicators of advertising, individual sales, sales promotion, public relations were obtained in the Fairly Good category. So the suggestions that the authors convey in this study are as follows: Advertising must be more interesting and more useful for the trend media namely social, such as Facebook, Twitter and Instagram, Individual Sales must improve services directly to consumers so they can get to know Sakinah's pineapple chips , Promotion Providing information to the owners of this company to increase promotions more creatively and variably providing attractive discounts, coupons, and sweepstakes for customers who want these products, Public Relations Researchers can increase the number of employees / sales to maintain better customer relations.

Actions (login required)

View Item