Aktivitas Humas Sekolah Tinggi Tekonologi Pelalawan dalam Menciptakan Citra Positif

Edwardo, Julio (2018) Aktivitas Humas Sekolah Tinggi Tekonologi Pelalawan dalam Menciptakan Citra Positif. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the activities of public relations in order to create a positive image of school in the College of Technology Pelalawan (ST2P). This type of research is a qualitative descriptive research. Research subjects Chairman of the Foundation AmanahPelalawan, Kertua High School of Technology Pelalawan (ST2P) and Vice Chairman of Public Relations. Data collection using interview method, observation, and documentation. The collected data is then analyzed by data reduction, data presentation, and conclusion. To ensure the validity of this research data using triangulation techniques sources and methods. The results of this study indicate that the role of public relations in order to improve the positive image of schools in the College of Technology Pelalawan (ST2P) implemented according to established procedures, but in its implementation can not be done in a structured manner. This can be seen from several public relations roles, namely: the role of public relations as a communicator, the role of public relations as a relationship coach, and the role of public relations as a form of image (corporate image). The public relations medium used by Pelalawan Technology College (ST2P) is still in the form of brochure and calendar of Sekolah Tinggi TeknologiPelalawan (ST2P). Then the obstacles faced by public relations in order to create the image of high school School of Technology Pelalawan (ST2P) are: 1) the function of public relations has not functioned optimally because public relations managers have dual functions that doubles as a lecturer, 2) limited time owned by public relations managers who sometimes can not serving the external public maximally, 3) internal public dissatisfaction with the work of public relations. The target of public relations is the internal public that all high school residents include Head of High School of Technology Pelalawan (ST2P), lecturers, employees, and students of High School of Technology Pelalawan (ST2P). Public relations efforts to overcome these obstacles is the making of the agenda on every public relations manager so that public relations managers can run well the task as a publicist and the role as a lecturer.

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