Virdaus, Olga (2021) Analisis Bauran Pemasaran Pada Percetakan CV. Berkah Andalas Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This researcher aims to determine how the marketing mix of Cv. Andalas blessing in Pekanbaru City. customer perceptions of the aspects of the marketing mix that exist in the printing business of Cv. Blessing Andalas is located at Durian Street, Pekanbaru City. The method used in this research is descriptive quantitative. Data collection was carried out in this study using secondary data, interviews, questionnaires, and documentation. The respondents are all Cv. Andalas blessing in Pekanbaru City. The purpose of this study was to determine the perception of the marketing mix (marketing mix ) of Cv. Andalas blessing in Pekanbaru City. The results of the end of this study the authors get the results that the marketing mix of Cv. Andalas blessing which is determined by four indicators namely product,, price, promotion, place can be seen in the recapitulation category pretty good.

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