Evaluasi Pelaksanaan Peraturan Walikota Pekanbaru Nomor 24 Tahun 2013 Tentang Penyelenggaraan Reklame

Fitri, Ramona (2018) Evaluasi Pelaksanaan Peraturan Walikota Pekanbaru Nomor 24 Tahun 2013 Tentang Penyelenggaraan Reklame. Other thesis, Universitas Islam Riau.

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Abstract

The city of Pekanbaru is a metropolis that has many strategic places for billboard installation, both billboards in the form of banners and boards are even more sophisticated, namely in the form of giant Laser Compact Disk (LCD) or also called megatro billboards. At present the number of adverts that have problems starts from advertisements that do not have permits, and also advertisements that are compromised are not according to the rules. For this reason, the Pekanbaru City Government issued a Regulation of the Mayor of Pekanbaru Number 24 of 2013 concerning the Implementation of Advertisement. However, the implementation does not run optimally. The purpose of this study is to assess and analyze the implementation of billboards in accordance with the Regulation of the Mayor of Pekanbaru Number 24 of 2013. And to find out the obstacles in the Implementation of Pekanbaru Mayor Regulation Number 24 of 2013 concerning the Implementation of Billboards. The research method used is quantitative and qualitative methods by distributing questionnaires and conducting interviews. The results showed that Evaluation of the Implementation of Pekanbaru Mayor Regulation Number 24 of 2013 concerning the Implementation of Advertisement could be said to be quite good with the results of recapitulation of respondents' responses as many as 20 people with a percentage of 50%, this can be seen from the 6 indicators that have been determined, namely effectiveness, efficiency, sufficiency, equity, responsiveness and accuracy. The inhibiting factors in evaluating the implementation of Pekanbaru Mayor Regulation No. 24 of 2013 concerning the implementation of billboards are the insufficient number of supervision officers from the Investment and Integrated One-Stop Service compared to the number of billboards in the city of Pekanbaru and the lack of public awareness to arrange permits to establish billboards.

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