Analisis Bauran Promosi Usaha Industri Keripik Nenas Sakinah Di Desa Kualu Kecamatan Tambang Kabupaten Kampar

Saputra, Rico (2018) Analisis Bauran Promosi Usaha Industri Keripik Nenas Sakinah Di Desa Kualu Kecamatan Tambang Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

The role of the promotion mix is very important in the corporate environment, because with the promotion mix the success and discovery of the company can reach. Promotion mix is one of the most important processes, the ups and downs of a company's sales depend on the promotion mix itself. The purpose of this study was to analyze the mix of Skainah Pineapple Chips Industry Business Promotion in Kualu Village, Tambang District, Kampar Regency. In this study data was collected by questionnaire method on 29 respondents and 1 company owner as informants. The types and techniques of data used are questionnaire data and interviews. The results of the promotion mix on the indicators of advertising, individual sales, sales promotion, public relations were obtained in the Fairly Good category. So the suggestions that the authors convey in this study are as follows: Advertising must be more interesting and more useful for the trend media namely social, such as Facebook, Twitter and Instagram, Individual Sales must improve services directly to consumers so they can get to know Sakinah's pineapple chips , Promotion Providing information to the owners of this company to increase promotions more creatively and variably providing attractive discounts, coupons, and sweepstakes for customers who want these products, Public Relations Researchers can increase the number of employees / sales to maintain better customer relations.

Item Type: Thesis (Other)
Uncontrolled Keywords: Promotion Mix, Advertising, Personal Sales, Sales Promotion, Public Relations.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: > Administrasi Bisnis
Depositing User: Reza Zulkurniawan
Date Deposited: 21 Oct 2021 07:24
Last Modified: 21 Oct 2021 07:24
URI: http://repository.uir.ac.id/id/eprint/3594

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