Analisis Semiotika Makna Pesan Moral Pada Iklan Sprite Versi Cak Lontong “Sprite Nyatanya Nyegerin” Di Media Televisi

Ariani, Widia (2018) Analisis Semiotika Makna Pesan Moral Pada Iklan Sprite Versi Cak Lontong “Sprite Nyatanya Nyegerin” Di Media Televisi. Other thesis, Universitas Islam Riau.

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Abstract

The advertising is the kind of promotion which is the most well – known and most discussed. It is possible because it has big impact. Advertising also becomes a very important instrument, especially for companies that produce goods and services aimed at the wider community. This study aims to imply the meanings of moral messages contained in Sprite advertisment of Cak Lontong “Sprite Nyatanya Nyegerin or Sprite Does Make Fresh” on television. The data used in this study is primary data obtained directly from television. The primary data in this study is taken from video advertising displayed in Youtube. It is observed, being a document, and direct interview some experts to mean advertising. Furthermore analysis is classified by the semilogi methods of Ferdinan De Saussure. The main purpose of this advertising is to make viewers to improve their thought well so that they are able to analyze. Then they are able to do an experiment toward mixed ingredients to create fresh life. This process needs some actions, so that it makes the great taste of fresh drink. The final purpose of this study is to make the smart viewers to analyze and mean the moral message well.

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