Komunikasi Pemasaran Dinas Kepemudaan Olahraga Dan Pariwisata Dalam Memperkenalkan Objek Wisata Air Terjun Tembulun Berasap di Desa Pejangki Kecamatan Batang Cenaku Kabupaten Indragiri Hulu

Lestari, Desi Opita (2018) Komunikasi Pemasaran Dinas Kepemudaan Olahraga Dan Pariwisata Dalam Memperkenalkan Objek Wisata Air Terjun Tembulun Berasap di Desa Pejangki Kecamatan Batang Cenaku Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.

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Abstract

This thesis investigated about communication marketing of Dinas Kepemudaan Olahraga and Pariwisata to introduced the object tour from Air Terjun Tembulun Berasap at Pejangki Village Cenaku subdistrict, Indragiri Hulu regency had that was attractive. Pontential varieties of tour. The problem of the reseach, how the role of communication marketing of Dinas Kepemudaan Olahraga and Pariwisata to introduced the object tour from Air Terjun Tembulun Berasap at Pejangki Village, Cenaku subdistrict, Indragiri Hulu Regency. The purpose of the reseach that know communication marketing of Dinas Kepemudaan Olahraga and Pariwisata to introduced the object tour from Air Terjun Tembulun Berasap.this research used a theory that was communication marketing. The reseach used descriptive kualitatif method through a few stages, there are observation, interview, and documention the result of reseach indicate that communication marketing of Dinas Kepemudaan Olahraga and Pariwisata to introduced the object tour from Air Terjun Tembulun Berasap, on 2016, the total of visitor was 2215 and on 2017, the visitor of rice tour by 4.283. that the total of 10 object tour had SK tour while two of tour had not SK. In increase of tour sector that held festival, exposition and events. From Dinas Kepemudaan Olahraga also prepared a media to promoted the object tour of Air Terjun Tembulun Berasapthat was media. There are facebook, instagram, net and website, brochure, banner and radio channel. A few of factors to supported and the factors of obstacle to introduced the object tour of Air Terjun Tembulun Berasap that was first, the situation of every object tour had surplus and beauty of nature, improvement on road statisfied, the bridge, facilities and others. The factors of obstacle it was the road access to visited Air Terjun Tembulun Berasap that hard and slick and the lack of motivation from society, limited and the lack of calculation.

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