Strategi Komunikasi Public Relation PT. Niaga Nusa Abadi (Clas Mild) Dalam Meningkatkan Jumlah Konsumen di Kota Pekanbaru

Prayogi, Agung (2018) Strategi Komunikasi Public Relation PT. Niaga Nusa Abadi (Clas Mild) Dalam Meningkatkan Jumlah Konsumen di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

PT. Niaga Nusa Abadi is a developer of mild class cigarette for Pekanbaru City in particular and Riau Province in general. PT. Niaga Nusa Abadi with mainstay cigarette brand clas mild holding market share number four in Pekanbaru city after PT. Sampoerna, PT. Surya Madistrindo (Gudang Garam) and PT. Bentoel Prima (PT Bentoel Internasional Investama). This research is to know the communication strategy used by public relations and to know the supporting factor and the obstacles of public relations PT. Niaga Nusa Abadi (Clas Mild) in increasing the number of consumers in Pekanbaru City. In this study used qualitative research methods with the presentation of descriptive analysis. Data collection using interviews, documentation and literature study. To achieve the validity of the data, researchers use the method of participation and Triangulation. Data analysis techniques in this study is data collection, data reduction, data presentation, and draw conclusions. Based on the research that has been done, the results are:1) Communication strategy used by public relations PT. Niaga Nusa Abadi (Clas Mild) in increasing the number of consumers in the city of Pekanbaru can be described in several stages: with Analysis and Research, Policy formulation. Create a program to map and determine the activities and actions to be taken. Engaging in communication activities. Feedback is the process of elucidation where community-completed activities, and Evaluations. 2) Supporting factors include, the strength of a brand or brand that has been known and innovation in promotion. Inhibiting factors are government regulation, illegal cigarette traffic, and limited human and infrastructure resources.

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