Pengaruh Penerapan Karakteristik Marketing Syariah Terhadap Peningkatan Minat Nasabah Produk Tabungan Di Bmt Al-Amin Pekanbaru.

Melasari, Nova (2018) Pengaruh Penerapan Karakteristik Marketing Syariah Terhadap Peningkatan Minat Nasabah Produk Tabungan Di Bmt Al-Amin Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research is motivated by the fact that business transactions are part of everyday life, and in Islam every transaction must be carried out according to Islamic law. Therefore, it is not surprising that marketing ethics characterized by Islamic sharia deserve attention. The application of sharia marketing characteristics by managers of Islamic financial institutions will be able to form a brand or brand as the identity of a savings service product offered, so that it can be demanded by customers (consumers). It is suspected that this also serves as a draw on people's interest in saving at BMT Al-Amin Pekanbaru, so that they can survive and compete since 1996 to date. Research problem formulation Does the implementation of Sharia Marketing Characteristics affect the Increasing Interest of Product Savings Customers at BMT Al-Amin Pekanbaru ?. This research is included in the field research (field research) with associative or correlation approaches. The number of research samples was 50 people. The sampling technique uses random sampling technique. Primary data is obtained from research questionnaires and secondary data in the form of supporting documents and information. This research is quantitative research with a number approach, so for processing and analyzing data using the help of SPSS 17 Statistical Software. The results of this study indicate that there is a significant influence between the application of sharia marketing characteristics in the form of Rabbaniyyah characteristics, Akhlaqiyyah characteristics, and the characteristics of Al-Waqi'iyyah partially towards increasing the interest of customers of savings products at BMT Al-Amin Pekanbaru. However, there is no significant influence between the application of sharia marketing characteristics in the form of characteristics of Al-Insaniyyah partially to the increasing interest of customers of savings products at BMT Al-Amin Pekanbaru. Furthermore, the relationship between the application of sharia marketing characteristics and the increasing interest of customers in savings products at BMT Al-Amin Pekanbaru is included in the category of having a "very strong" relationship. The increase in customer interest in savings products at BMT Al-Amin Pekanbaru is influenced by factors affecting the application of sharia marketing characteristics which have a correlation value of 74.80%, and the remaining 25.20% is influenced by other factors not included in this research variable.

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