Analisis Keputusan Konsumen Dalam Berbelanja Di Pasar Tradisional Pasir Putih Pekanbaru

Noviantika, Sherly (2019) Analisis Keputusan Konsumen Dalam Berbelanja Di Pasar Tradisional Pasir Putih Pekanbaru. Other thesis, Universitas Islam Riau.

Preview

Text 145210215.pdf Download (4MB) | Preview

Abstract

This study aims to analyze what factors influence decisions consumers in shopping at Pekanbaru traditional white sand sharia market. As for the title the research conducted by the author is "analysis of consumer decisions in shopping on the market Pekanbaru traditional white sand. " The purpose of this study is to analyze what factors influence consumer decisions in shopping at traditional markets pekanbaru white sand sharia and to find out what are the dominant factors in shopping in the traditional market of sharia white sands weekend. The hypothesis of this study is thought to be an introduction factor needs, information search factors, alternative evaluation factors, consumer decision factors, factors post-purchase behavior influences consumer decisions in shopping in the traditional market pekanbaru white sand sharia. This study took a sample of 50 respondents have been or are shopping at the Pekanbaru's traditional white sand sharia market. Taking the sample uses a Questioner (by making questions). The results of the study show that factor recognition of needs and consumer decision factors influence decisions consumers in shopping at Pekanbaru traditional white sand sharia market.

Actions (login required)

View Item