Analisis Bauran Promosi Pada Perlombaan Pacu Jalur Oleh Dinas Pariwisata Di Kabupaten Kuantan Singingi

Vetrindes, Bella (2018) Analisis Bauran Promosi Pada Perlombaan Pacu Jalur Oleh Dinas Pariwisata Di Kabupaten Kuantan Singingi. Other thesis, Universitas Islam Riau.

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Abstract

his study aims to find out how the implementation of the promotion mix in the race race path carried out by the tourism agency in Kuantan Singingi Regency. This research is carried out with a quantitative method that uses primary data and secondary data obtained through a research questionnaire. The sample in this study amounted to 100 consumers using accidental sampling method. Based on the results of the analysis of the research on the promotion mix in the Track Race Race by the Tourism Office in Kuantan Singingi Regency, the categories agreed. Based on the results of the study it can be seen that tourists agree with the promotion mix carried out by the Tourism Office of Kuantan Singingi Regency, with the results of respondents' responses can be categorized as good because by conducting the appropriate promotion mix by the local government by observing the natural and cultural conditions of the region will be able to increase the number of tourists who will visit and can increase regional income in tourism.

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