Ferisa, Fia Humairoh Dwi (2022) Pengaruh Celebrity Endorser Terhadap Minat Beli Optik Online Pada Fansa Glasses Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study was conducted to examine and analyze the effect of celebrity endorser on online optical buying interest at Fansa Glasses Pekanbaru. The number of samples used in this study were 100 respondents. Data was collected using a questionnaire. Then the data were analyzed using simple regression with the help of the SPSS version 17 program. The results showed that there was an influence of celebrity endorsers on online optical buying interest at Fansa Glasses Pekanbaru. The results show that celebrity endorser has a positive effect, and causes the independent variable to have a significant effect on the dependent variable.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Celebrity Endorser and Interest to Buy | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 15 Oct 2022 09:10 | ||||||
| Last Modified: | 15 Oct 2022 09:10 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16475 |
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