Pengaruh Display Produk Terhadap Keputusan Pembelian Konsumen Pada Mr.DIY Cabang Kota Duri Riau

Husna, Hilda Yatul (2022) Pengaruh Display Produk Terhadap Keputusan Pembelian Konsumen Pada Mr.DIY Cabang Kota Duri Riau. Other thesis, Universitas Islam Riau.

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Abstract

This study uses two variables with the aim of knowing the effect of product displays on consumer purchasing decisions at MR.DIY branch of Duri Riau City. Product display is an effort made to organize goods that direct buyers to be interested in viewing and buying. This study uses 103 respondents and the data analysis method used is validity test, reliability test, simple linear regression analysis, hypothesis testing through t test and coefficient of determination (R^2). Data that has met the validity and reliability tests were processed using SPSS 22 software so that the regression equation Y = 20.423 + 0.343X was produced. Where the results of the t- test hypothesis testing result that the product display variable has a positive and significant effect on purchasing decisions. The coefficient of determination test (R^2) is 0.148 or 14.8%. This means that the product display variable affects consumer purchasing decisions at MR.DIY Kota Duri Riau Branch by 14.8% and 85.2% is influenced by other variables that are not taken in this research.

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