Asnah, Asnah (2022) Analisis Strategi Pemasaran Keripik Singkong Pada UD. Hamisah Desa Sumber Baru Kemuning Kabupaten Indragiri Hilir. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine whether the marketing mix strategy for the UD. Hamisah cassava ships business in Sumber Baru Village, Indragiri Hilir Regency has been running well. As for the number of samples in this study were 30 people using purposive sampling and accidental sampling methods. Method pf data analysis is done descriptively. The result of the study indicate that of the marketing mix, the product and price variables have been running well based one the results of the respondent’s responses.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product, Price, Promotion, Place, and Cassava Chips | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 11 Aug 2022 10:18 | ||||||
| Last Modified: | 11 Aug 2022 10:18 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/13793 |
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