Hasibuan, Muhammad Amiruddin (2026) Pengaruh Kelengkapan Produk dan Rekomendasi Word Of Mouth Terhadap Keputusan Pembelian Konsumen di Toko Amir Jaya Motor Taluk Kuantan. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the influence of Product Completeness and Word of Mouth on Consumer Purchase Decisions at Toko Amir Jaya Motor Taluk Kuantan. This research employs a quantitative approach. The population in this study consists of consumers who shop at Toko Amir Jaya Motor, with a sample of 100 respondents selected using a purposive sampling technique. The data analysis method used is Multiple Linear Regression Analysis. The results of the study show that Product Completeness has a positive and significant effect on Consumer Purchase Decisions at Toko Amir Jaya Motor Taluk Kuantan. Furthermore, Word of Mouth also has a positive and significant effect on Consumer Purchase Decisions. Simultaneously, both Product Completeness and Word of Mouth have a positive and significant influence on Consumer Purchase Decisions. These findings indicate that the more complete the products offered and the stronger the positive word of mouth received by consumers, the higher the level of purchase decisions at Toko Amir Jaya Motor.

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