Abdi, Khoiron (2026) Peran Media Sosial dalam Mempengaruhi Keputusan Wisatawan Untuk Berkunjung Ke Kabupaten Siak. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study is to examine and analyze the role of social media in influencing tourists’ decision to visit Siak Regency. The population of this research consists of tourists who have visited or intend to visit Siak Regency. The sample was selected using purposive sampling technique, resulting in 95 respondents. Data were collected through questionnaires and analyzed using descriptive analysis and simple linear regression with the help of SPSS software. The results show that social media has a positive and significant effect on tourists’ decision to visit Siak Regency.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Thesis advisor Suryani, Susie 1004077001 |
| Uncontrolled Keywords: | Social media, Tourism destination |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Lusia Dwi Stiawati |
| Date Deposited: | 29 Oct 2026 02:57 |
| Last Modified: | 29 Oct 2026 02:57 |
| URI: | https://repository.uir.ac.id/id/eprint/35024 |
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