Hutabarat, Alexsander (2026) Analisis Usaha Agroindustri dan Pemasaran Es Cendol Durian Bang Kibo Di Kecamatan Sukajadi Kota Pekanbaru Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Agroindustry businesses can enhance local economic growth and increase household income. The objectives of this study are to analyze: 1) the characteristics of entrepreneurs and workers, as well as the business profile, 2) the use of raw and supporting materials, the production process, production technology, and labor utilization, 3) production costs, output, income, business efficiency, and value added and 4) institutions, channels, functions, costs, margins, profits, and marketing efficiency. The method used in this study is a case study method involving entrepreneurs and workers as respondents. The analytical methods applied include quantitative, qualitative, and Hayami methods. The results of the study show that 1) the entrepreneur is 38 years old, while the average age of workers is 24 years. The entrepreneur has 12 years of education, while workers have 9 and 12 years of education. The entrepreneur has 13 years of business experience, while workers have 1 and 2 years of experience. The entrepreneur has 3 dependents, while workers have none. The business was established in 2018 and continues to operate to the present. It is classified as a home industry scale business, financed with the owner’s own capital, and uses relatively simple technology. The total number of workers is 4, including the entrepreneur, 2) The use of raw materials for one production process of cendol is 17 kg, while supporting materials include: 13 kg of coconut milk, 10 kg of palm sugar, 30 boxes of durian flesh, 20 kg of crystal ice, 4 cans of milk, 50 cups per pack, 50 plastic bags per pack, 1 kg of gas, and 50 plastic spoons per pack, 3) The total production cost is IDR 1,919,797 per production process. Gross income amounts to IDR 3,060,000 per production process, and net income is IDR 1,140,203 per production process. The Return Cost Ratio (RCR) is 1.59. The value added is IDR 23,938/kg for cendol, IDR 7,516/kg for coconut milk, IDR 15,194/kg for palm sugar, IDR 140,502/kg for durian flesh, IDR 2,916/kg for crystal ice, IDR 147/kg for milk, with a total value added of IDR 190,213/kg, 4) The marketing institutions involved are the entrepreneur and consumers. The marketing channel runs directly from the entrepreneur to consumers. Marketing functions include purchasing, selling, packaging, and market information. Marketing costs amount to IDR 780. There is no marketing margin and no marketing profit. The marketing efficiency for is 4.33%.

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