Trianto, Satria Agus (2026) Analisis Usaha dan Pemasaran Ikan Lele Di Desa Pagaran Tapah Kabupaten Rokan Hulu (Studi Kasus Budidaya Ikan Lele 3farm). Other thesis, Universitas Islam Riau.

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Abstract

The fisheries sub-sector, particularly catfish aquaculture, holds significant potential as a productive enterprise that can increase community income in Pagaran Tapah Village, Rokan Hulu Regency. This study aims to analyze the characteristics of farmers and the business profile of the 3FARM catfish farming enterprise, as well as the cultivation technology, production costs, production output, income, and business efficiency, including the institutions, marketing channels, marketing functions, costs, margins, and marketing profit margins involved. The research was conducted using a survey method with purposively selected respondents, consisting of one business owner and one worker. The study took place over six months, from April to September 2025, and utilized both primary and secondary data. Qualitative and quantitative descriptive analyses were employed to interpret the data. The results indicate that the farmer has an average age of 62 years, 12 years of education, one dependent, and five years of farming experience. The business has been operating since 2022 and is classified as a medium-scale enterprise financed with personal capital. The cultivation technology implemented includes pond preparation, spawning, maintenance, sorting, harvesting, and post-harvest handling. The production costs consist of fixed costs amounting to Rp 5,924,933 and variable costs amounting to Rp 99,922,500 per production period, bringing the total cost to Rp 105,874,433. Production output includes 995,000 fry and 1,000 kg of market-size catfish, generating a gross income of Rp 268,750,000 and a net income of Rp 162,902,567 per production period. The business efficiency value (RCR) of 2.5 indicates that catfish farming is profitable and feasible to operate. Furthermore, there are two marketing institutions and channels identified: direct sales from producers to consumers, and sales through retailers before reaching consumers. Marketing costs amount to Rp 2,033 per production period. The marketing margin for catfish fry is Rp 100 per fish with a profit margin of Rp 67 per fish, while market-size catfish have a marketing margin of Rp 7,000 per kg and a profit margin of Rp 5,000 per kg

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