Sussrita, Nadiah Irtiyah (2026) Pengaruh Fasilitas Terhadap Kepuasan Pelanggan Pada Gym Focus Fit Cabang Soekarno Hatta Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted using two variables where variable X is Facility and variable Y is Customer Satisfaction. The purpose of using these two variables is to see the influence between the Facility Variable on the Customer Satisfaction Variable at the Focus Fit Gym Soekarno Hatta Pekanbaru branch. The data obtained in this study was obtained through Observation, Questionnaire and Interview and then data that had been analyzed using SPSS. The results of testing the hypothesis show that the facility variable has a significant effect on customer satisfaction. The results of the determination coefficient value were influenced by the value of the R Square coefficient (r) of 0.564 or 56.4%. So it can be concluded that the magnitude of the influence of facility variables on customer satisfaction is 0.564 or 56.4%. While the remaining 43.6% (100% - 56.4%) were influenced by other factors that were not studied in this study.

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