Hasnah, Lailatul (2025) Tingkat Kepuasan Pengunjung Terhadap Kualitas Pelayanan Objek Wisata Asia Farm Hayday di Kecamatan Tenayan Raya Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Tourism is the activity of traveling repeatedly or around, whether planned or spontaneous, and providing a comprehensive experience for those involved. Simply put, tourism can be defined as the journey of individuals or groups from one location to another, planned over a specific period of time, for recreation and entertainment purposes to satisfy their desires. This study aims to identify the characteristics of respondents and the level of visitor satisfaction with the quality of tourist attraction services by using subindicators of tangibles, reliability, responsiveness, assurance, and empathy. This type of research is descriptive quantitative, with data collection through questionnaires distributed directly and google forms, the type of sample determination uses a slovin technique with a total of 395 respondents. The results showed that the highest service indicators are responsiveness services with a mean value of 3.94, a percentage of 78.78% in the satisfied category, assurance services with a mean value of 3.93, a percentage of 78.68% in the satisfied category, physical evidence services with a mean value of 3.92, a percentage of 78.58% in the satisfied category, empathy services with a mean value of 3.92, a percentage of 78.43% in the satisfied category. While the lowest service indicator is in reliability services with a mean value of 3.91, a percentage of 78.27% in the satisfied category. Thus, the final result of the level of visitor satisfaction with the quality of service at the Asia Farm Hayday tourist attraction in Tenayan Raya District, Pekanbaru City, is 79% in the satisfied category. The suggestion from this research is to repair damaged facilities such as handwashing facilities so that visitors can enjoy various facilities available in optimal condition, well maintained, and always clean and hygienic, which will ultimately increase their satisfaction and positive experience during their visit to the Asia Farm Hayday tourist attraction.

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