Kharunnisa, Kharunnisa (2025) Pengembangan Usaha Pabrik Tahu Pak Tari Di Desa Simpang Benar, Kecamatan Tanah Putih, Kabupaten Rokan Hilir Dari Perspektif Pemasaran Syariah. Other thesis, Universitas Islam Riau.

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Abstract

The background to this research is based on the large number of competitors with increasingly varied products and competition, so business owners are required to carry out marketing activities effectively and efficiently and need to pay attention to their business development strategies to be able to further develop and increase income. The formulation of the research problem is how to develop the Tahu Pak Tari Factory business in Simpang Benar Village, Tanah Putih District, Rokan Hilir Regency from a Sharia marketing perspective. This research aims to determine the development of the Pak Tari Tofu Factory business in Simpang Benar Village, Tanah Putih District, Rokan Hilir Regency from a sharia marketing perspective. This research examines the business development strategy of the Pak Tari Tofu Factory in Simpang Benar Village from a sharia marketing perspective (9P+1C). The results show that the Pak Tari Tofu Factory has implemented several sharia marketing principles well, such as quality products, competitive prices, strategic location, promotion via social media, and honest and responsible human resources. The production and service processes also uphold honesty, cleanliness and effective communication. However, this study recommends several improvements. The Pak Tari Tofu Factory is advised to immediately obtain a halal certificate to strengthen consumer confidence and expand the market. Apart from that, factories also need to conduct structured customer satisfaction surveys so they can continue to innovate and compete amidst intense competition.

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