Pertiwi, Aisyah Putri (2025) Pengalaman Komunikasi Bujang Dara 2023 Dalam Mempromosikan Pariwisata Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to explore the communication experiences of Bujang Dara Pekanbaru 2023 in promoting tourism in Pekanbaru City. The background of the research highlights the communication challenges they face in raising awareness about lesser-known tourist destinations. Using a phenomenological approach, this study investigates the subjective experiences of informants through in-depth interviews with winners, finalists, and representatives of the Tourism Office. Findings indicate that their communication experiences involve both direct interactions through face-to-face events and indirect communication via social media. Public speaking, compelling storytelling, and managing digital visual content are identified as essential competencies. These experiences are transformational, shaping their confidence, social awareness, and sense of identity as cultural ambassadors. Challenges such as limited local cultural knowledge, nervousness, and lack of synergy with tourism institutions are addressed through training and reflective processes. Informants realize that their communication is not merely informative but also persuasive, aimed at building a positive image and emotional connection with the public. From a phenomenological perspective, their communication experiences construct new interpretive frameworks, positioning them as social change agents and representatives of local values.

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