Hasibuan, Pardi (2023) Analisis Usahatani dan Pemasaran Jeruk di Desa Bulu Sonik Kecamatan Barumun Kabupaten Padang Lawas. Other thesis, Universitas Islam Riau.

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Abstract

Oranges are one of the horticultural commodities that receive priority for development. This study aims to analyze: (1) the characteristics of farmers and traders and the profile of citrus farming (2) citrus farming (3) marketing of oranges in Bulu Sonik Village. The method of taking respondents used in this study was the census method. The research was conducted in Bulu Sonik Village, Barumun District, Padang Lawas Regency, carried out from July to December 2022. Data analysis was descriptive qualitative and quantitative. The results showed that the average age of entrepreneurs and traders was productive. The average length of education for citrus farmers and traders is 12 years (SMA). The average experience of citrus farmers is 10 years and that of traders is 7 years. The average number of dependents of citrus farmer and trader families is 4 people. The use of capital issued by the entrepreneur is Rp. 180,000,000 and traders Rp. 25,000,000. the number of workers owned by entrepreneurs and traders is the same, namely 2 people. The average use of labor in the family in citrus farming is equal to 51.36 H0K/Arrowed/Year. The average use of ZA fertilizer is 277 Kg/Arrowed/Year, dolomite is 515 Kg/Ha/Year, TSP is 44 Kg/Arrowed/Year, Hatonic is 6 bottles 50 ml/Arrowed/Year and Ghost Fertilizer is 4 bottles 50 ml/year Garage/Year. The average use of Kurakron pesticides is 13.20 kg/garapan/ year, can be 12.40 kg/garapan/ year, Amistar top is 12.20 liters/garapan/year and d'sunlight is 14.20 liters/garapan/year. Average variable costs Rp. 18,712,175 arable/year, fixed costs Rp. 469,346.67 arable / year, and production costs Rp. 19,181,521.67 Claims/Year. Average gross income of Rp. 72,800,000.00/garage/year and a net income of Rp. 53,618,478.33 Claims/Year and an RCR of 3.80. There are 2 marketing channels, namely channel 1: farmer-retailer-retailer-consumer and channel 2: farmer-retailer-consumer. The marketing agencies in Bulu Sonic Village are farmers, retailers, collectors and consumers. The marketing functions analyzed include the functions of sales, purchasing, storage, transportation, standardization and grading, risk sharing, capital, and market information. Total marketing costs at the collector level Rp. 805.12/kg, selling price 13,000, marketing margin Rp. 5,000/kg, marketing profit of Rp.4,194.83/kg, efficiency value of 6.19 (%) and farmer share received by farmers of 61.54 (%). Total marketing costs at the retailer level Rp. 1770.30/kg, selling price 16750, marketing margin Rp. 8,750/kg, marketing profit Rp. 6,979.70 / kg, the efficiency value is 10.57 (%) and the farmer share received by farmers is 47.76 (%).

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