Dwiwardana, Yudistira (2023) Analisis Usaha Agroindustri Dan Pemasaran Tahu di Kecamatan Sukajadi Kota Pekanbaru (Studi Kasus : Pada Usaha Tahu Lux). Other thesis, Universitas Islam Riau.

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Abstract

Soybean is the raw material for making tofu. Tofu food is very popular with Indonesian peoples. Lux Tofu Agroindustry business has been running for a long time, but it seems that it is not good growing. This condition can lead to low added value obtained and the existing marketing system is not efficient. This study aims to analyze: 1) Characteristics of entrepreneurs, workers, and traders as well as profiles of Lux Tofu Agroindustry, 2) Procurement and use of raw materials, supporting materials, and other materials costs, production, income, efficiency, and added value of Lux Tofu Agroindustry, 3) Marketing of Lux Tofu in Sukajadi District, Pekanbaru City. This research method is a case study method on Lux Tofu agro-industry in Sukajadi District, Pekanbaru City. This research was carried out for 6 mounths starting from January 2023 to July 2023, the data used in this research comes from primary data and secondary data. Data were analyzed descriptively quantitatively, and qualitatively, added value analysis with the Hayami method and marketing efficiency analysis. The results showed that both entrepreneurs, workers and traders were of productive age, education ranged from 8-12 years, business experience ranged from 3-9 years with 2 to 4 family members. Lux's Tofu agroindustry business was a home industry, the initial capital of a private business was Rp. 30.223.000.- and has a workforce of three persons. Procurement of raw materials, supporting materials and other materials obtained from suppliers, local markets and firewood supplier. The technology used was still traditional, the amount of raw material used was 3.950 kg/month, the use of supporting materials was 27.6 liters of cooking oil, 299.44 kWh of electricity, 72.6 liters of diesel oil and 27.86 m of firewood per month. Fixed costs were Rp 2.201.476,2.- and variable costs were Rp65.498.916. - per month. Total production was 11.368 kg, gross income was Rp85.260.000.- and net income was Rp 17.559.607,8.- per month. Lux's Tofu agroindustry business was efficient with the RCR value of 1.26. The added value obtained was Rp 7.626,25 per month with a value-added ratio of 35.42%. Marketing of Lux Tofu on channel II was more efficient than on channel I, because it is sold directly to consumers.

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