Tel, Antonius F (2023) Analisis Usaha Agroindustri dan Pemasaran Lemang di Kecamatan Sail Kota Pekanbaru Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Lemang is a product of glutinous rice which uses a method of cooking glutinous rice into rice using a bamboo container which is covered in banana leaves and then grilled/roasted over a fire. Lemang is a typical food that is usually served on holidays and various other celebrations. This study aims to determine 1). characteristics of entrepreneurs and lemang business profiles, 2). procurement of raw materials and use of raw materials, procurement of supporting materials, processing technology, production processes, and production, labor in the lemang business, 3). production costs, income, business efficiency and added value, in the lemang business, 4) lemang marketing in Pekanbaru City. This research was conducted for 6 months, starting from February 2023 to June 2023. This research used a survey method. Respondents amounted to 13 lemang entrepreneurs in Pekanbaru City. Respondents were obtained by census. The data analysis technique of this research uses descriptive analysis method. The results showed that the average age of lemang entrepreneurs ranged from 47-48 years, 48-50 years, 51-53 years, each of which was 4 people (30.77%). Entrepreneur education is still relatively low, with an average length of education of 9 years. The average number of dependents is dominated by 2-4 people, 10 people (76.92%). The average lemang business experience is 12.77 years. The business experience of lemang entrepreneurs is dominated by 9-13 years and 14-18 years with 5 people each (38.46%). Making lemang requires simple technology that only requires household equipment. Gross income is the amount of lemang production multiplied by the price prevailing in the study area. Lemang production in the Cinta Raja Village averages 24.62 kg/production process at a price of Rp. 31,538.46/kg so that the gross income earned is Rp. 776,476.89, -. Revenue and cost ratio (RCR) for lemang processing business is 2.19. The marketing channel for the lemang agro-industry in Sail District consists of 3 marketing channels. Marketing channel I involves entrepreneurs and consumers. Marketing channel II involves entrepreneurs, retailers and consumers. Marketing channel III namely: entrepreneur, collector trader-retailer-consumer

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