Estevania, Estevania (2025) Pengembangan Media Surat Kabar Riau Pos Dalam Mempertahankan Kualitas Jurnalistik Di Era Digital. Other thesis, Universitas Islam Riau.

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Abstract

The phenomenon of digitalization has changed the way people access information, where many people switch from print media to digital media. This research aims to analyze the impact of the digital era on the print media industry, especially Riau Pos newspaper. By using qualitative methods and purposive sampling techniques, researchers selected sources that meet certain criteria to obtain relevant and indepth information about the problems faced by print media in the midst of rapid development of information technology. The survey results show that only 9.7% of people still rely on print media as a source of information, while 76% prefer social media and online portals. This indicates a significant disruption in the print media industry, forcing newspapers to adapt to stay relevant and survive in an increasingly competitive market. The research also identifies that despite the decline in print media sales, there is still a segment of society that is loyal to using newspapers. Therefore, it is important for Riau Pos to innovate and adapt to digital trends in order to meet the changing needs of readers.

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