Veronika, Eva (2025) Analisis Faktor Penentu Pendapatan Pendapatan Pedagang di Kecamatan Sukajadi Pekanbaru. Masters thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze the factors that influence the income of food vendors in Sukajadi District, Pekanbaru City. The main focus of this study is to determine the extent to which business capital, business hours, business duration, and business location affect the income level of vendors. The method used is a quantitative approach with a survey technique through the distribution of questionnaires to a number of food vendors who became the research sample. The sample size was determined using the Slovin formula, resulting in a sample of 165 individuals. Data analysis was conducted using SEM PLS analysis, and data processing was performed using the Smart PLS Version 3.0 application. The results of this study indicate that the variables of business capital, operating hours, and business location have a positive and significant influence on income.

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