Syaivanti, Socha (2025) Analisis Framing Kasus Viral @Awbimax Pada Perbaikan Infrastruktur Di Provinsi Lampung. Other thesis, Universitas Islam Riau.

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Abstract

he framing of online media, especially TikTok social media, shapes public opinion on the condition of infrastructure in Lampung Province. The purpose of this study is to framing media in viral cases @awbimax shaping public perception of infrastructure conditions in Lampung Province, the dominant framing strategy , assessing the impact of media framing. The objectives of this research are the identification and analysis of related news, understanding viral videos on TikTok, and forming public awareness about infrastructure issues in Lampung Province and the public to participate. This research aims to provide a deeper insight into the dynamics between the media, society, and public policy. This study uses a qualitative approach with a descriptive presentation. The subject of this research is news and content related to Bima's criticism on TikTok. The object of the research is media framing analysis . These data collection techniques are non-participant observation and documentation. Data examination techniques include internal validity tests and credibility tests from media experts. This study uses Robert N. Entman's framing analysis. The results of this study are that the different framing between media impacts public perception and responses to criticism expressed through platforms. This research shows that online media and social media are not only information channels, but also as the main force in influencing public opinion and social dynamics in today's digital era.

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