Aswandi, Aswandi (2025) Peran Videografer Dalam Memanfaatkan Videografi Sebagai Alat Komunikasi Visual Pada Konten Video Promosi Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

he development of digital technology has affected the way of communication in various fields, including in the world of education. One of the increasingly popular mediums for conveying messages is video, which is considered more effective in attracting the attention of the audience. This research aims to understand the role of videographers in utilizing videography as a visual communication tool in the creation of promotional video content at the Islamic University of Riau. This study uses a descriptive qualitative approach with the theory of Visual Rhetoric as a reference to understand how visual elements in video are used to convey messages effectively. The informants in this study were selected using purposive sampling techniques, which consisted of videographers, public relations teams, and promotion teams of the Islamic University of Riau. The results of this study show that videographers are not only responsible for the technical aspects of shooting, but are also involved in designing visual concepts that can reflect the academic image and Islamic values of the Islamic University of Riau. The use of visual elements such as composition, lighting, and shooting angles has a great influence on conveying the message in an engaging and easy-tounderstand way. This research contributes to understanding how videography can be used as an effective communication tool in the promotion of educational institutions, as well as the importance of the role of videographers in creating content that can influence audience perception and increase the attractiveness of universities.

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