Adilah, Naomi (2025) Analisis Naratif Konten Hidden Gems Youtube Channel Nex Carlos Sebagai Sumber Informasi Kuliner Subscriber. Other thesis, Universitas Islam Riau.

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Abstract

The development of communication technology and social media, particularly YouTube, has transformed the way people seek information, including culinary tourism. One prominent example is the “Hidden Gems” video content from the YouTube channel Nex Carlos, known for its relaxed and distinctive communication style. This study aims to analyze the narrative within this content as a source of culinary information for subscribers. The research employs a qualitative approach using Walter Fisher's narrative paradigm, which emphasizes narrative structure, narrative rationality, and sound reasoning. Data collection techniques include video content observation, screenshot documentation, and analysis of viewer comments. The results show that Nex Carlos effectively delivers culinary information through coherent and engaging narratives, highlighting elements such as taste, price, location, and the history of the featured food. His straightforward delivery and use of signature jargon such as “Yo Mamen” and “Makan Cuy” foster emotional engagement among viewers. Viewer comments that align with the narrative further reinforce the role of the content as a trustworthy and informative culinary reference. The narratives constructed fulfill the principles of coherence, truthfulness, and logical reasoning, making them credible and useful as a reference for the audience. This study concludes that Nex Carlos’ “Hidden Gems” content serves not only as entertainment but also as an effective culinary information medium that influences the audience’s or subscribers’ decisions in choosing culinary destinations.

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