Adrianto, Febry (2025) Pemanfaatan Grup Facebook “Sang Putro Lawu 1520” Sebagai Media Promosi Kesenian Kuda Lumping Di Kelurahan Kempas Jaya. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the use of the facebook group Sang Putro Lawu 1520 as a promotional media for Kuda Lumping art in Kempas Jaya Village. Promotional media is a tool used to convey messages with the aim of attracting the interest of the community or consumers. Facebook is one of the most widely used social media as a promotional media for Kuda Lumping art. In this study, the researcher used a qualitative approach method. Data collection techniques used in this study were interviews and observations. The subjects of this study were people who used Facebook groups as promotional media with a message delivery strategy. Referring to the theory of new media in 3 paradigms, namely openness, flexibility, and dynamics, the results show that the Facebook group Sang Putro Lawu 1520 is a promotional media for Kuda Lumping art by using information dissemination. Where with the existence of the facebook group sang putro lawu 1520 the dissemination of information about the kuda lumping art performance in the kemaps jaya sub-district can be fast and efficient, the information conveyed is also active and informative without requiring large costs, so that with this promotion it can foster public interest in this kuda lumping art and can increase the branding of this art. This is done because the facebook group can be open, flexible, and dynamic so that promotional messages can be accessed by all group members and also the community.

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