Shaliha, Anisa Nabila (2025) Pengaruh Kesadaran Kesehatan dan Pengaruh Media Sosial Dengan Intensi Membeli Pada Remaja Setelah Pandemi Covid-19. Other thesis, Universitas Islam Riau.

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Abstract

ealth awareness refers to an individual's assessment of their own health condition and their level of involvement in maintaining and improving that health. This includes behaviors such as maintaining a healthy lifestyle and proactively acquiring health-related knowledge, as well as applying that knowledge to improve quality of life and prevent health risks. This study aims to identify the variables most influencing young people's intention to purchase healthy food after the COVID-19 pandemic. The study employs a quantitative method, with the target population being university students and high school students (aged 15–24 years) in Pekanbaru. This study utilizes the accidental sampling technique to collect samples. Purchase intention is measured using the purchase intention scale adapted by (Alam et al., 2022), which the researcher then developed and adjusted to the criteria required for this study. The majority of respondents' intentions to purchase healthy food fall into the moderate category (52.7%) and the very high category (16.5%). The results of the data analysis indicate that social media has a significant contribution, amounting to 48.9%, in influencing a person's intention to purchase healthy food.

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