Fachmi, Fachmi (2024) Analisis Agroindustri Dan Pemasaran Keripik Sukun Pada “ternama Snack” Di Kelurahan Tirta Siak Kecamatan Payung Sekaki Kota Pekanbaru Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Analysis of Agro-Industry Businesses and Marketing of Breadfruit Chips in Ternama Snack Businesses (Study in Tirta Siak Village, Payung Sekaki District, Pekanbaru City, Riau Province). Under the quidance of Dr. Fahrial, SP., SE., ME. The agricultural sector is one of the main sources of raw materials in the agricultural product processing industry (agro-industry) which absorbs labor while opening up market opportunities. This research aims to 1) Characteristics of entrepreneurs and profiles of breadfruit chips agro-industry businesses in well-known snack businesses. 2) Availability of raw materials, supporting materials and production processes for Breadfruit Chips products at Famous Snack Businesses. 3) Costs, production, income, business efficiency and added value of Breadfruit Chips products in Famous Snack Businesses. 4) Marketing of Breadfruit Chips to Famous Snack Businesses. This research uses a case method with the respondents taken being breadfruit chips agro-industry entrepreneurs and workers. The data collected consists of primary data and secondary data. The data analysis used is the characteristics of entrepreneurs and business profiles, production processes, use of raw materials and supporting materials, business analysis, and marketing analysis. The research results show 1) The characteristics of entrepreneurs, workers and traders are in the productive age category, 12 years/high school education, most of them have experience and the number of dependents is relatively small. 2) The main raw material is half-ripe breadfruit, while the supporting materials consist of water, cooking oil, gas, spices, plastic, stickers, electricity. The production technology used is still limited to plastic spinner and press machines, as well as digital scales. 3) Production results from 80 kg of raw materials produce 12 kg of breadfruit chips with a gross income of Rp. 1,560,000.00 per production process and net income of Rp. 341.469.00. The efficiency of the tribal chips agroindustry is 1.28 per production process. The added value obtained is IDR. 8,945.38/Kg with a value added ratio of 55.87%. 4) There is only 1 marketing channel in this business, namely from producers to traders then to consumers with a marketing efficiency of 1.92 per production process.

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