Anggara, Alawi (2023) Pengaruh Kepercayaan Dan Komitmen Terhadap Loyalitas Nasabah Di Pt. Bank Syariah Indonesia (bsi) Kcp Sudirman 1 Bagan Batu. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the effect of trust and commitment on customer loyalty at PT. Bank Syariah Indonesia (BSI) KCP Sudirman I Bagan Batu and to find out which variables have an influence on customer loyalty PT. Bank Syariah Indonesia (BSI) KCP Sudirman I Bagan Batu . The population in this study are employees of PT. Bank Syariah Indonesia (BSI) KCP Sudirman I Bagan Batu. The sample of this research was 371 respondents who were taken using a random sampling technique and data collection used a scale that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression test, T test, F test, and determination test (R2). The results showed that partially the trust variable (X1) and customer loyalty (Y) had a positive and significant effect, namely t = 6.283 with a sig value of 0.000. Meanwhile, the commitment variable (X2) to customer loyalty (Y) has a positive and significant effect with a t = 10.074 with a sig value of 0.000. And simultaneously trust (X1) and commitment (X2) to customer loyalty (Y) have a positive and significant effect with a value of F = 139.505 with a significant value of 0.000. Trust and commitment have an influence of 43.1% on customer loyalty at PT. Bank Syariah Indonesia (BSI) KCP Sudirman I Bagan Batu. The remaining 56.9% is influenced by other variables not examined in this study.

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