Feriboy, Irfan (2023) Pengaruh Faktor Psikologis Konsumen Muslim Terhadap Keputusan Berbelanja Di Pasar Syari'ah Ulul Albab Desa Tanah Merah Kecamatan Siak Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

The influence of Moslem Consumer Psychological Factors on Buying Decision at Sharia Market Ulul Albab Tanah Merah Village Siak Hulu Sub-district Kampar Regency By : IRFAN FERIBOY NPM : 162310068 The purpose in this research examined to know the influence of moslem consumer psychological factors on buying decision at sharia market Ulul Albab Tanah Merah Village Siak Hulu Sub-district Kampar Regency. This research was field research with descriptive and quantitative method. The sampling in this research took 100 people through slovin formula. Sampling technique used random sampling. Primer data was got from questionnaire spread with incidental method and secondary data was document and supporting information. Data analysis and computation used statistical program SPSS V.21. Data instrument was tested by validity testing analysis, reliability, and normality, meanwhile hypothesis testing used linear regression test, determinant correlational test and t test (significant test partially). This research finding showed that: 1) based on partial test (t test) stated that tcounted was bigger than ttable where tcounted score was 6.614. Meanwhile ttable was 1.668. It could be concluded that there was any significant influence between moslem consumer psychological factors and buying decision. 2) Based on linear regression result, it was got regression coefficient score about moslem consumer psychological factors in 2.622. It meant that there was any positive relationship between research variables where it was known that every improvement moslem consumer psychological factors variable in one denomination could improve buying decision in 2.622 and error standard was in 0.135 with assumption that others variables was fix. 3) based on correlational testing result, it was got percentage score R square or determination coefficient in 74.50% and it meant that the influence score of moslem consumer psychological factors on buying decision at Sharia market Ulul Albab Tanah Merah Village was in 74.50%. Meanwhile, others 25.50% was influenced by others variables factors that did not mention in this research.

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