Ramadhan, Bintang (2025) Strategi Komunikasi Dakwah Sebagai Media Pembelajaran Pada Media Sosial Instagram @erjetv. Other thesis, Universitas Islam Riau.

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Abstract

The existence of Islamic da'wah media is felt to be very necessary in the midst of weak public concern, especially young people, towards religious values. Now religion is only needed during the celebration of holidays. Therefore, the Raudhatul Jannah Mosque feels the need to expand the reach of da'wah with one of the social media, namely Instagram @erjetv. This research was conducted to find out how Instagram da'wah communication strategies @erjetv as a learning medium for followers. In this study, the researcher used a qualitative research method with interview, observation, and documentation data collection techniques. The results of the study show that Instagram @erjetv implement a strategy with 5 points. The first is to determine the target audience first with several factors that are relevant to the content and goals of the da'wah to be conveyed. Second, determine communicators/presenters to ensure that the message of da'wah is conveyed properly and accepted by the audience. Third, it needs a schedule that is organized, followers will recognize and identify content easily. The frequency of posts also helps the algorithms of platforms like Instagram to show content to followers more often, which can increase engagement. Fourth, take advantage of the features on social media to make it easier to deliver content and reach more followers. And the fifth, Consistent with content branding, with strong branding will strengthen the image and message that you want to convey to followers so that it can increase engagement. Based on these five points, Instagram @erjetv convey the message of da'wah to become a learning medium by using communication strategies to reach many followers and take wisdom and lessons from the content presented.

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