Kasnaidi, Syahrul Ramadhan (2025) Personal Branding Content Creator Videography @foxazius Di Tiktok. Other thesis, Universitas Islam Riau.

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Abstract

The rapid development of technology and the large number of TikTok social media users. The presence of content creators on the TikTok platform. In this case, a content creator needs personal branding to differentiate themselves from other content creators. The same is true for Andi Azril Syaifullah Almaizar, with a TikTok account named Foxazius that he created during the Covid-19 pandemic, which showcases his abilities or skills in providing education about the world of videography, photography, and video editing which is presented with a humorous demeanor, and also uses Javanese in some of his content. This study uses a qualitative method with a descriptive approach. The informants in this study were three people, namely Andi Azril or Foxazius, and two additional informants, namely Foxazius followers. The data analysis technique used in this study was descriptive analysis using the Personal Branding Pyramid concept by Freddy Rangkuti, which contains four strategies for building personal branding, namely Determine Who You Are, Determine What You Do, Position Yourself, and Manage Your Brand. Based on the research results, by following the four stages or strategies to form a personal brand on TikTok, Foxazius succeeded in building an image or personal brand of a videographer content creator on TikTok who rarely makes jokes or is funny in providing educational content about videography, photography, and video editing.

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