Jannah, Wirdatul (2025) Pengaruh Konten Promosi Kuliner Dalam Meningkatkan Customer Trust Di Kalangan Followers Instagram @kulinerpku. Other thesis, Universitas Islam Riau.
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Abstract
This study was conducted to determine how the influence of culinary promotional content in increasing customer trust among Instagram followers @kulinerpku. This research uses quantitative research methods with an explanatory approach. Data was collected by distributing questionnaires to Instagram followers of the @kulinerpku account. Based on the slovin formula, 399 respondents were obtained with the research results that promotional content has an influence of 60.3% on customer trust for @kulinerpku Instagram followers. And every addition of one unit of promotional content variable, the value of the customer trust variable will increase by 0.839 + 0.463.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Thesis advisor Riauan, Muhd. AR Imam 1019128801 |
| Uncontrolled Keywords: | Promotional Content, Customer Trus |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Ilmu Komunikasi |
| Depositing User: | Mia |
| Date Deposited: | 11 Nov 2025 04:20 |
| Last Modified: | 11 Nov 2025 04:20 |
| URI: | https://repository.uir.ac.id/id/eprint/31145 |
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