Aini, Nurul (2025) Hubungan Fear Of Missing Out (FOMO) terhadap Perilaku Komunikasi Mahasiswa Di Instagram. Other thesis, Universitas Islam Riau.

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Abstract

This study was conducted to determine how strong the relationship between Fear of Missing Out (FoMO) and Student Communication Behavior on Instagram is. This research uses quantitative methods with a descriptive approach. Data was collected by distributing questionnaires via google form to students at Riau Islamic University, namely active students in the 2021/2022 batch. Based on the slovin formula, 100 respondents were obtained. The results showed that there is a positive relationship and the relationship is at a very strong correlation level with a correlation value of 0.807 between Fear of Missing Out (FoMO) and Communication Behavior. This means that the higher the level of Fear of Missing Out (FoMO) experienced by a person, the higher the level of communication behavior experienced by that person. Vice versa. The lower the level of FoMO experienced by a person, the lower the level of communication behavior experienced by that person. When viewed as an average percentage, the dimensions of communication behavior include Cognitive, Conative and Affective aspects. When viewed from the average dimension that has the highest value is the cognitive aspect with a presentation of 69.9%. Based on the theory of technological Determinism used in the study, the theory of technological Determinism provides a view that this platform is not only a communication tool, but also shapes the way we interact and perceive the world around us. Students on Instagram, Students on Instagram, do not escape the Fear of Missing Out (FoMO), which is the fear of being left behind information, trends and experiences by their peers. Where Instagram as a technology that affects communication behavior. Interesting and positive Instagram content, triggering social comparison and FOMO Fear of Missing Out (FoMO).

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