Anugrah, Dinda (2025) Akulturasi Budaya Adat Maresek Dalam Pernikahan Minangkabau Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT ACCULTURATION OF MARESEK TRADITIONAL CULTURE IN MINANGKABAU WEDDINGS IN PEKANBARU Dinda Anugrah 199110253 This research aims at how to acculturate Maresek traditional culture in Minangkabau weddings in Pekanbaru. Cultural acculturation is a very important social communication process in society, where individuals or groups who have different cultures meet and interact with each other. The focus of interpersonal communication in this research uses the theory proposed by Redfield. This theory explains how to identify issues that influence acculturation, namely: contact, mutual influence, and change. In this research, researchers used a qualitative approach to collect data through observation, interviews, documentation. The research results obtained on communication acculturation explain that young men will be matched with girls in the Minangkabau tradition, the Maresek custom. In the Maresek tradition, communication not only functions to convey information about the prospective bride and groom, but also to build emotional relationships and mutual understanding between both sides of the family. A communication process that is dynamic, open, and involves various elements such as feelings, opinions, and hopes, creates space for deeper dialogue regarding compatibility and the values that will be lived in marriage. Cultural acculturation in the maresek custom in Pekanbaru reflects the process of adapting traditional Minangkabau culture to modern cultural values that are developing due to the influence of globalization and urbanization. However, despite acculturation and adaptation to foreign cultures, the maresek custom in Pekanbaru still maintains core Minangkabau values, such as friendship, family harmony, and the importance of introductions involving the extended family in the marriage process. Keywords: Acculturation, Minangkabau Customs, Maresek

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