Al-kamal, Abdurrahman Kodarullah (2024) Marketing Public Relations Universitas Islam Riau Dalam Meningkatkan Kualitas Promosi Pada Penerimaan Mahasiswa Baru. Other thesis, Universitas Islam Riau.

Text 199110147.pdf - Submitted Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Marketing Public Relations is the process of designing, implementing and evaluating programs that enable consumer (customer) purchases and satisfaction through good communication about a company and its products in accordance with the wishes, desires, concerns and impressions of consumers. Schools as institutions that offer products from the educational services they offer to the community must be able to convince the public that the educational institution they manage is the right educational institution. This research aims to determine marketing public relations in improving the quality of promotions for New Student Admissions. This research uses a type of qualitative descriptive research with data analysis techniques in the form of observations, observations, interviews and documentation. The research results show that overall has succeeded in implementing the seven main elements in Marketing Public Relations. Through publications, media identities, events, news, speeches, public service, and sponsorship, has demonstrated its commitment to improving the quality of promotion and acceptance of new students. Each element contributes to developing image, increasing visibility, and building positive relationships with prospective students and the general public. By using seven key elements of Marketing Public Relations —publications, media identity, events, news, speeches, public service, and sponsorship, has succeeded in building a positive image, increasing exposure, and strengthening relationships with prospective students and the community. Implementation of Marketing Public Relations includes creating consistent promotional materials, organizing events, publishing news, delivering speeches, engaging in public services, and supporting partners through sponsorship, all of which effectively support the university's marketing goals.

Actions (login required)

View Item