Rachman, Dony (2025) Pengaruh Terpaan Media Sosial Instagram @rumahgadget.pku Terhadap Costumer Engagement. Other thesis, Universitas Islam Riau.

Text 199110076.pdf - Submitted Version Restricted to Registered users only Download (8MB) | Request a copy

Abstract

Social media itself is widely used by people to communicate and also obtain various kinds of information. This is due to the sophistication of social media which can provide various kinds of up-to-date information, is easily accessible to the wider community and can be opened anywhere and at any time. Moreover, nowadays content from digital media is becoming increasingly overloaded so that only content that really attracts attention and is packaged well gets the attention of the audience. This research aims to see whether there is an influence of exposure to the social media account Instagram @rumahgadget.pku on customer engagement. This research uses explanatory research methods with a quantitative approach. Sampling uses the Accidental Sampling technique, namely determining the sampling technique based on chance or meeting the researcher. The data obtained from this sample was tested with Cronbach's alpha, the results showed that each Cronbach's Alpha coefficient for social media was 0.892. The reliability value for this variable has a higher value than the Cronbach's Alpha number, namely 0.942 and 0.938. The research results show that the statements in this study are considered reliable. The research results show that in general social media has a significant effect on customer engagement. The author's suggestion for this research is for @rumahgadget.pku to pay more attention to the messages displayed to followers.

Actions (login required)

View Item