Hundori, Faujan (2024) Pengaruh Gaya Hidup Islami dan Persepsi terhadap Keputusan Pembelian Produk HNI-HPAI pada Masyarakat Pekanbaru. Other thesis, Universitas Islam Riau.

Text 172310127.pdf - Submitted Version Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Positive and significant influence of the Islamic lifestyle (X1) on purchasing decisions (Y) for HNI-HPAI products in Pekanbaru City. The results of testing the second hypothesis (H2) regarding perceptions of purchasing decisions for HNI-HPAI products, show that there is a significant positive influence of product quality on purchasing decisions for HNI-HPAI products. Based on the results of the partial test (t) regression analysis, the calculated t value for the product quality variable is 3.764, with a sig value of 0.000. This shows that the tcount value is 3.764, > ttable 1.65754. Meanwhile, the comparison of the significance values ??obtained was 0.000<0.05 (?). This shows that the significance level is smaller than the error level. So H0 is rejected and H2 is accepted. This means that there is a positive and significant influence of Perception (X2) on purchasing decisions (Y) for HNI-HPAI products in Pekanbaru City.

Actions (login required)

View Item