Nurqabi, Muhammad (2024) Hubungan Gaya Hidup Hedonis Dengan Perilaku Konsumtif Pada Mahasiswa Program Studi Hukum Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

Based on data obtained by the Indonesian e-commerce Association (IdEA) in 2021, consumers who are the largest market are in the young age group, aged 15-34 years with a total of around 70% and teenagers are the largest population in that age range. The purpose of this study was to determine the relationship between hedonic lifestyle and consumtipve behavior in law study program students at the Islamic University of Riau. This research method uses a quantitative approach. The sample in this study consisted of 97 law study program students using the Simple Random Sampling technique. Data collection was carried out by distributing hedonic lifestyle and consumtipve behavior scales online using the Likert Scale. Data analysis was carried out using the Pearson Correlations test with the help of SPSS version 26 for windows. The results of the analysis of this study obtained Pearson Correlations 0.670 with a significance value of 0.000 (p <0.05) which indicates that there is a positive relationship between hedonic lifestyle and consumtipve behavior in law study program students at the Islamic University of Riau. This means that the higher the hedonic lifestyle, the higher the consumtipve behavior, and vice versa.

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