Putri, Jumrahtul (2023) Pengaruh Kemudahan Penggunaan Dan Persepsi Resiko Terhadap Keputusan Pembelian Menggunakan Metode Spaylater (studi Kasus Masyarakat Kec. Tampan Di Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted with the aim to determine the effect of ease of use and perceived risk on purchasing decisions of the spaylater method in the people of the Handsome District in Pekanbaru. The sampling technique used in this study is purposive sampling. In this case the researcher took a sample of 50 samples by distributing questionnaires to the respondents. The method used is descriptive analysis and Smart PLS analysis. The results showed that (1) Ease of use and perceived risk had a positive and significant effect on purchasing decisions, (2) Partially ease of use had a positive and significant effect on purchasing decisions and (3) Partially perceived risk had a positive and significant effect on purchasing decisions.

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