Alvisyahra, Rheviola (2025) Analisis Semiotika Pesan Dakwah Dalam Film Air Mata Di Ujung Sajadah (studi Analisis Semiotika Ferdinand De Saussure). Other thesis, Universitas Islam Riau.

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Abstract

This research uses Ferdinand de Saussure's semiotic approach to analyze the da'wah message in the film "Air Mata di Ujung Sajadah". The film tells the story of Aqilla, an interior designer, who fights for her custody rights. Through dramatic and touching scenes, the film conveys messages about spirituality, the power of prayer, and self-preparation in facing death. This research uses a qualitative method with semiotic analysis, aiming to understand the content of the da'wah message and describe the signs (signifier) in conveying the meaning (signified) contained in the film "Air Mata di Ujung Sajadah". Data collection in this research was obtained through documentation and literature studies by watching and analyzing the dialogue and scenes in the film. The results of the study show that there are three da'wah messages in the film Air Mata di Ujung Sajadah, namely Aqidah, Akhlak, and Syariah. The film Air Mata di Ujung Sajadah also contains invitations to be patient, honest, helpful to others, forgiving of others' mistakes, maintaining family relationships, respecting parents, sincere, striving or trying, greeting, marriage as worship, praying, performing prayers, and reading the Quran. All of these invitations are presented through signs in the film, which represent the meaning of the symbols, accompanied by references that complete the meaning of the signs and symbols.

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